// b2ub2b · software house · since 2008 · 280+ projects shipped

Software that runsyour business —so your teamcan scale it.

From process audit to live system — we design, build and operate platforms, marketplaces, CRM/ERP and integrations that turn manual work into measurable revenue. 280+ projects shipped for brands across Armenia, the Gulf and the EU.

01 / Services

One team.
Four growth engines.

Strategy, product, engineering and operations under one roof — an audit, a marketplace launch and a CRM rollout run as one program with one accountable lead and one contract.

S-01

Strategy & Business Analysis

Process audits, automation roadmap, requirements engineering, vendor selection and RFP support.

  • Discovery
  • Process mapping
  • Roadmap
  • RFP & vendor

S-02

Platforms & Web Products

B2B and B2C marketplaces, multi-tenant SaaS platforms, corporate sites and large e-commerce builds.

  • Marketplaces
  • SaaS platforms
  • E-commerce
  • Corporate sites

S-03

Custom Software & Integrations

Custom CRM, ERP and internal tooling. Integrations with 1C, banks, payment gates, logistics and analytics.

  • CRM / ERP
  • Internal tools
  • 1C / SAP
  • Bank & payments

S-04

Digital Support & Ops

Maintenance, evolution, SRE, observability, security patching and 24/7 monitoring of production systems.

  • Maintenance
  • DevOps / SRE
  • Observability
  • Security

02 / How we work

Full cycle. One accountable team.

  1. 01

    Discovery

    Stakeholder interviews, process mapping, KPI baseline.

  2. 02

    Design

    Architecture, UX flows, data model, integrations contract.

  3. 03

    Build

    Two-week iterations, demos, continuous QA in CI.

  4. 04

    Launch

    Migration, training, staged rollout, hypercare.

  5. 05

    Evolve

    Maintenance, observability, security and roadmap delivery.

03 / Selected work

Software we shipped.
Errors we removed.

280+ delivered projects since 2008. A curated slice below — click any case for a quick brief, or open the full case study.

01 / 14Swipe →

Grand Candy · FMCG · 2023

Grand Candy — brand platform & consumer app

Full digital surface for Armenia's largest confectionery brand: corporate web platform, product catalog and an iOS/Android app with loyalty and store locator.

4.7store rating
+38%repeat buyers
Live site ↗

Erebuni Medical Center · Healthcare · 2023

Erebuni Medical Center — patient platform

Multilingual platform for one of Armenia's largest hospitals: doctor directory, departments hub, online appointments and a patient companion app.

×4online bookings
3languages
Live site ↗

Astghik Medical Center · Healthcare · 2023

Astghik Medical Center — web & app

Full digital re-launch for a flagship private clinic — content-rich website, doctor profiles, appointment booking and a patient companion app.

4.8patient NPS
T-1dbooking lead-time
Live site ↗

Yell.am · Media · 2022

Yell.am — national business directory

End-to-end platform for Armenia's largest business directory: public portal, business self-service cabinet, moderation tooling and a sales CRM.

350k+listings
−80%manual ops
Live site ↗

Ceramic City · Retail · 2024

Ceramic City — tile & ceramics e-commerce

Online showroom and e-commerce for a leading tile retailer — 10k+ SKUs, room visualizer, project calculator and warehouse stock integration.

−40%showroom workload
10k+SKUs live
Live site ↗

World of Gold · Retail · 2024

World of Gold — jewelry e-commerce

Premium jewelry e-commerce with daily gold-price recalculation, atelier ordering, wishlist sync across devices and a loyalty club.

+58%avg basket
+3.1×returning buyers
Live site ↗

Marianna Dairy · FMCG · 2023

Marianna Dairy — brand & product platform

Brand site and product catalog for a national dairy producer — recipe hub, points-of-sale finder, B2B partner cabinet and multilingual content.

+72%partner self-service
100Lighthouse
Live site ↗

Nayiri Food · FMCG · 2023

Nayiri Food — brand & catalog site

Multilingual brand site and product catalog for a traditional Armenian food producer, with export inquiry pipeline and CMS-driven storytelling.

3 langmultilingual
T+1dRFQ response
Live site ↗

Reebok Sports Club · Fitness · 2022

Reebok Sports Club — club site

Premium fitness-club site — class schedule, trainers, memberships and a trial-class lead flow plugged into the club CRM.

−55%DM workload
98Lighthouse
Live site ↗

Gotcha · Entertainment · 2022

Gotcha — interactive game brand

Bold interactive brand site for an entertainment product — animated hero, 3-step ticket flow and content hub built for a mobile-first audience.

+74%mobile conversion
★4.9brand recall
Live site ↗

Hatis · Manufacturing · 2023

Hatis — manufacturer brand & catalog

Bilingual brand and product site for an Armenian manufacturer — capabilities, certifications, structured product catalog and B2B inquiry flow.

T+0spec freshness
2 langmultilingual
Live site ↗

Ohanyan · Hospitality · 2023

Ohanyan — brand & e-shop

Editorial brand site with a curated online shop, multilingual content and integrated payment, fulfillment and CRM flows.

+2.4×online revenue
3 langmultilingual
Live site ↗

V Telecom · Telecom · 2024

V Telecom — operator site & self-service

Operator website with tariff configurator, online sign-up, subscriber self-service cabinet and billing-system integration.

+3.8×online sign-ups
99.95%cabinet uptime
Live site ↗

FastDrive · Mobility · 2024

FastDrive — booking & fleet platform

Online booking site and operator console for a mobility service — fleet availability in real time, payments, contracts and a driver-side app.

+2.9×online bookings
0double bookings
Live site ↗

04 / Stack & Integrations

Boring, proven, observable.

We pick mature tools that engineers we hire ten years from now will still understand — and we instrument everything from day one.

Frontend

  • React
  • Next.js
  • TanStack
  • TypeScript
  • Tailwind
  • React Native

Backend

  • Node.js
  • .NET
  • Python
  • PostgreSQL
  • Redis
  • ClickHouse

Cloud & DevOps

  • AWS
  • GCP
  • Kubernetes
  • Terraform
  • GitHub Actions
  • Grafana

Integrations

  • 1C
  • SAP
  • Stripe
  • Adyen
  • Twilio
  • HubSpot

05 / Company

Built over 18 years
of shipping software.

b2ub2b was founded in Yerevan in 2008 to bring engineering discipline to business automation for the post-Soviet enterprise market. Today we run a 140-person practice across analysis, product, engineering and ops.

We deliver to clients in Armenia, Georgia, the UAE, Saudi Arabia, the EU and the US — with a strict NDA, IP-clean codebase and regulated data handling.

Where our clients are

Armenia

HQ

Georgia

Office

UAE

Office

KSA

Clients

Germany

Clients

USA

Clients

Standards & assurance

ISO 27001

Information security

ISO 9001

Quality management

GDPR

EU data protection

OWASP ASVS

App security verification

SOC 2 Type II

In progress

PCI DSS SAQ-D

Payments handling

06 / Start a project

Send us the brief.
Same-day reply.

Marketplace, CRM rollout, custom platform or a process audit — send the scope and we reply the same business day, with a feasibility note and a ballpark within 48 hours.

Headquarters

Yerevan, Armenia

Regional presence

Tbilisi · Dubai · Riyadh